Statement of Work

Delivery summary for the website, booking, CMS, and production platform

This statement of work captures the implementation completed for Healing Thai Massage By Napa across Microsoft Azure, the custom Tina CMS, Square integration, mobile experience, branded UI, performance improvements, and production launch hardening.

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Project Overview

Objective

The objective of this engagement was to turn the site into a production-ready digital platform that supports discovery, trust, booking conversion, content management, and operational reliability for Healing Thai Massage By Napa.

The work included infrastructure and deployment configuration, custom CMS implementation, Square booking and package integration, mobile-first UX improvements, content and brand alignment, image optimization, and production troubleshooting across the public site and admin system.

Delivery Snapshot

Completed Today

Production Azure Static Web Apps deployment workflow refinement
Custom Tina CMS authentication and database integration repair
Square package-link API wiring and booking flow enhancements
Embedded and full-page booking experience improvements
Mobile UX and conversion-path refinement across core pages
Brand, color, typography, and location-content corrections
Image optimization and generated WebP asset migration
Google Maps plus code, location link, and Write a Review CTA
Testimonial approval workflow with source and review URL tracking
Production domain URL corrected across all environment configs
Playwright-generated TinaCMS handoff guide published at /adminguide.html

Scope Delivered

Major workstreams completed

The following items summarize the delivered scope across infrastructure, commerce, CMS, UX, and brand execution.

Microsoft Azure and deployment configuration

Configured and stabilized Microsoft Azure Static Web Apps deployment behavior, including GitHub Actions build flow changes, artifact handling, production deployment corrections, environment variable management, and runtime alignment for the managed API layer.

Custom Tina CMS delivery

Implemented and repaired a custom Tina CMS configuration backed by custom auth and Azure Table data behavior, including production-safe auth handling, generated API preparation, non-local runtime protection, and deployment-ready admin behavior.

Deep Square integration

Integrated Square for both appointment booking and prepaid package purchases, including unique package link generation, embedded booking support, full-page fallback flows, production environment-variable support, and user journey alignment between services, packages, and checkout.

Mobile experience optimization

Reviewed and improved the mobile experience across navigation, page spacing, booking flows, button placement, sticky CTA behavior, contact interactions, and small-screen readability to support a stronger conversion path for phone-first visitors.

Brand and visual system alignment

Refined the branded presentation using the client color palette, custom styling, improved header identity, corrected location and address content, and strengthened consistency across the hero sections, cards, buttons, and overall visual rhythm.

Performance and asset improvements

Converted image references to WebP, removed outdated source assets where appropriate, tightened generated output, and improved page efficiency while preserving essential platform icons and branded visuals.

Google location and review integration

Added Google Maps plus code (X5P5+G9) and a "View on Google Maps" link to the site footer and contact page, enabling one-tap navigation for guests. Wired a persistent "Write a Google review" link into the contact page to support ongoing reputation growth. Added a "Book with confidence" social proof section surfacing the live Google rating.

Testimonial management workflow

Extended the Testimonials CMS collection with an Approved toggle, a Source field (google / direct / email), and an original review URL. Only approved testimonials render on the public site. Outdated placeholder records were replaced with authentic guest voice and honest review language aligned to real service delivery.

TinaCMS operator handoff guide

Produced a screenshot-driven user guide targeting non-technical day-to-day operation of the CMS. Screenshots were captured via Playwright automation against the live production admin. The guide covers login, testimonials, FAQs, services, site settings, team profile, promotions, and arrival steps, and is published at /adminguide.html as a permanent reference for Napa.

Conversion and UX Outcomes

Experience improvements delivered

The site now supports a clearer booking funnel from homepage to services to contact to Square. Users can move from service discovery into booking without hunting for the next step, and package buyers are routed into distinct purchase links rather than a generic checkout path.

Mobile visitors now receive stronger layout behavior, better button spacing, clearer sticky booking actions, cleaner navigation behavior, and a more reliable booking fallback when embedded flows are constrained by device or browser context.

Brand presentation is more consistent, the header identity is stronger, location and address details are corrected, and key trust-building content is better aligned to the actual studio operation in Carrollton, Texas.

Operational Outcomes

Stability and maintainability

Cleaner deployment path for the generated site
Reduced risk of build-time Tina admin regressions
Improved separation between local-only and production environment behavior
More maintainable source of truth for site settings and metadata
Production readiness for ongoing content updates through Tina CMS

Delivery Status

Statement of work completion

The scope listed on this page reflects the work completed and configured during this delivery session, including Azure platform setup, custom Tina CMS work, Square integration, embedded booking improvements, mobile UX refinement, branded styling, content corrections, and production deployment troubleshooting.

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